Decode the Decoy! Would you believe it if I tell you that an average person is exposed to nearly 5000 ads on a daily dosage?

Diversity in Indian Advertising! — Diversity and India go hand in hand despite the differences, India still speaks in unison. The roots of diversity are so ancient, that it’s nearly impossible to trace it down. Indian advertising shares the same narrative, a journey that started centuries ago is seeped with amazing stories, and has evolved…

Copywriters and copy their weapon — Did you know that a person’s attention is even less than that of a goldfish, YES!!! You heard it, Now communicating with such a short span in hand can be a tricky business, that’s when the art of writing copies play its game, well there are so many brilliant examples…

Art of Persuasion in Copywriting — Veronica Cámara Herbert Lui Jun Wu Zulie Rane Chris Meyer Kitiara Pascoe Sean Meyer You experience reality through your five senses — taste, sight, touch, smell, and sound. The other face of it is Imagination, now there are so many things that can trigger that. One such is the art…

What is SWOT Analysis? — Leila Nazari Dr Mehmet Yildiz Felicia C. Sullivan The question that strikes your brains is what exactly it is? First, let’s notch down to the meaning of each alphabet S- Strengths W- Weakness O- Opportunities T- Threats By now you must have had an idea that it stands for some…